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Maximize WhatsApp Message deliveries with RCS Fallback
Never lose customers to failed WhatsApp messages. Whats App now automatically switches to RCS for seamless message delivery with rich, interactive experiences built into the SMS inbox.
50,000+ Businesses Across the Globe Trust
Why RCS Matters Right Now
6B+
RCS-capable users
worldwide
90%
Android penetration in
India
10X
better engagement vs
SMS
Looks like WhatsApp, delivers like SMS
Whats App RCS's Biggest Advantage: Channel Fallbacks
Never lose customers to failed WhatsApp messages. Whats App now automatically switches to RCS for seamless message delivery with rich, interactive experiences built into the SMS inbox.
Types of RCS Messaging Powered by Whats App Rcs
Branded transactional messages with verified sender identity, delivery, and read receipts. Ideal for OTPs, payment alerts, order updates, and critical notifications.
Power High-Intent Journeys Using RCS
RCS helps brands use the messaging inbox as an interactive, branded surface
Full Branding, Zero Setup Pain
Your brand identity, fully brought to life
Deliver messages that look and feel like your app, without any development work.
Long-Form Messaging, Without Limits
Carousels Designed for Product Discovery
Secure, High-Speed OTP Delivery
Target Audiences You Can Reach at Scale
Whats App RCS gives you access to curated, high-intent cohorts across industries.
Retail
New launches, offers, abandoned cart.
D2C
Order tracking, COD confirmation, reorders.
Healthcare
Appointments, reports, reminders.
Edtech
Demo reminders, payment follow-ups.
Fintech
KYC, statements, alerts.
Travel
Tickets, itineraries, directions.
Pay Only For Delivered
Messages. No Setup Cost.
Rich Communication Services
Basic - 00.14 INR
Rich - 00.20 INR
Conversation - 00.25 INR
Available only on Advanced & Enterprise Plans.
Why Brands Choose Whats App for RCS
Whats App doesn't just support RCS, it elevates it.
RCS API for End-to-End Automation
Send triggered messages through:
- Signups
- Purchases
- Abandoned carts
- Renewals
Advanced Targeting & Cohort Reach
Use:
- Your own data dump
- Whats App RCS's proprietary high-intent cohorts
- Behavior-based & interest-based segments
Lightning Fast Delivery
- Critical messages reach users instantly, ensuring optimal customer experience.
Unified Dashboard
Analyze performance across:
- RCS | WhatsApp | Instagram | Email
- All in one place.
Recognized by Google.
Trusted by thousands.
Google RCS Innovation Award
Google RCS Partner
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